Interested in pursuing all or part of this destination marketing program and strategy? Call us at (323) 963-3653 or contact us here to get started.
For the first time, we can automatically target LGBT travelers who have already expressed an interest in traveling to YOUR DESTINATION...
now that's a warm lead!
With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:
- Targeted, Programmatic Advertising - reach your destination's LGBT traveler using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and Facebook's newsfeed. Specifically, we can target an LGBT traveler who has shown a specific interest in YOUR destination, or perhaps in similar cruises, hotel chains, restaurants or attractions.
- Social Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to your destination and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBT media and individuals who can help destinations spread the word as well.
- User-Generated Content (UGC) campaign - Integrating a selected #hashtag, content curation, social media profiles and a website dedicated to bringing it all together